February 17, 2010

No-hard-sell $1,000 giveaway for Australians from ING Direct's new Fee Fighter 'anti-bank fees' account

This is just for fun and as a marketing test on Facebook, am helping a friend by letting Australian people in groups I’m in know about an on-the-level bank promotion from ING Direct. It's a 5-week, $1,000 giveaway via their Fan Page http://bit.ly/tsfbING promoting a new anti-bank fees 'fee fighter' account.

Non-hard sell, ING Direct are a conservative bank and this is a first social media experiment for them. It's one of two Australian banks "launching no-fees, in-fact-we-pay-you" accounts this month and the cash giveaway is in line with that positioning.

Apparently you can win once or each of the five weeks, so you just enter by Friday, or next week. I'm assured all that you have to do is sign up to the Fan Page, of course you'll get marketing messages, but if you're not wanting a new account, there's no pressure, just un-list as a fan after it closes.

Hope one of you wins! Thanks Dylan and contagiousnetworks.com.au for flagging this up, happy to help out for you on this one.

Here are some other links too just in case, as a friend just flagged up she had a problem with a tick-box from that first one:

http://apps.facebook.com/sweepstake-ff/core/index/browse/?utm_source=ts_facebook&utm_medium=cpc&utm_content=teris&utm_campaign=feefighet


http://bit.ly/tsshareING


Cheers
Teri


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